About

Meet Kai

Founder of Donna Lou Marketing. Med-spa local SEO consultant. Named the company after his mother — and runs it the same way his mother approached every problem.

Teal hydrating gel face mask — A nod to the med-spa treatments Kai's local SEO clients offer.

Kai Apana — Founder, Donna Lou Marketing

Kai Apana, Founder — Med-Spa Local SEO Consultant at Donna Lou Marketing

Local SEO Certified GBP Expert Niche-Only Practice You Work With Kai Directly

My Story

The name on this business belongs to my mother.

Donna Lou was my mother. She approached every problem the same way — not with panic, not with shortcuts, but with the kind of quiet, methodical thinking that made the people around her believe a solution was always there if you were willing to look hard enough for it. She didn't leave problems where she found them.

I named this company after her because that's the standard I hold myself to. When a med-spa owner comes to me unable to understand why a clinic with worse reviews keeps outranking them for "Botox near me," I don't send a generic audit and a package recommendation. I sit with the actual problem until I understand it — then I fix it.

I focus entirely on local SEO because that's where the work is specific enough to actually move the needle. I work exclusively with med-spas and aesthetic clinics — not because I can't do local SEO for other businesses, but because niche expertise is the only thing that moves the needle in a competitive category. I don't run ads. I don't build websites. I don't do social media. I do one thing and I do it well.

I also don't promise rankings. Google says plainly that there is no way to request or pay for a better local ranking. What I can do is improve the factors that influence your local visibility — your Google Business Profile, your citations, your treatment pages, your reviews — and track whether that turns into more calls, website visits, direction requests, and booked consultations.

Who I'm not the right fit for

I'd rather tell you this upfront than take your money and waste your time.

— Service businesses outside aesthetics. I work exclusively with med-spas, aesthetic clinics, and cosmetic injectors. A plumber, dentist, or HVAC contractor would not get value from my approach — I don't know their category well enough to do the work properly.
— Multi-location chains or franchises. I work with single-location or small-territory practices where local SEO is the primary growth lever.
— Anyone expecting rankings to move in 30 days. Local SEO takes 60–120 days to show meaningful movement. If you need bookings next week, run ads.
— Anyone who wants to hand it over and forget it. I'll do the work, but I'll need your input on treatment details, before/after photos, and review strategy. It's collaborative.

Straight Answers

The three questions every med-spa owner asks me

Fair questions. Here are the honest answers before you have to ask them.

"Who are you?"

A local SEO consultant building a practice that works only with med-spas and aesthetic clinics. New to this niche, not new to the work. You'll always deal with me directly, not an account manager.

"Why should I pay you?"

Because the work is specific and I only do one kind of it. Established agencies spread across ten industries and hand you a junior. My first founding clients get a reduced rate in exchange for permission to document the results.

"Can you actually get me results?"

I can't promise rankings — Google says no one can. I can improve the signals Google ranks on and report every week on the calls, visits, direction requests, and leads that follow. If it isn't working, I'll tell you.

My Approach

How I work

Three stages. No black boxes. You'll know exactly what I'm doing and why at every step.

Audit

I review your Google Business Profile category and completeness, citation consistency across general and aesthetic-specific directories (RealSelf, Healthgrades, Zocdoc), treatment-level keyword gaps, and your top 3 med-spa competitors in the Map Pack. You get a written report with every gap ranked by impact.

Strategy

You get a prioritized action plan: what to fix this week, what to build over the next 90 days, and what to expect at each milestone. No surprises, no vague timelines.

Execute & Report

I implement the changes and send a plain-English report every week: Map Pack position and GBP views, but mainly the calls, website visits, direction requests, and leads they produce. Rankings are a means, not the promise.

Working Together

What working with me is like

What makes it different

One niche and one service. I already know the directories that matter for aesthetics, the categories Google expects, and how med-spa patients research a treatment. A generalist bills you while they learn it.

What you can expect

A written audit ranked by impact, a plan with real timelines, and a weekly plain-English report. Direct access to me, not a ticket queue. Meaningful movement in 60 to 120 days, not next week.

My commitment to transparency

You see the same dashboards I do. No vanity metrics, no rankings screenshots without the leads behind them, and no month-long "we're playing the long game" without numbers. If it isn't working, I say so.

Let's talk about your med-spa

Start with a free 30-minute consultation and a free audit. I'll tell you whether local SEO is the right move for your med-spa right now — and if it's not, I'll say so. Three founding-client spots are open at a reduced rate.

Request a Free Consultation Med Spa Local SEO →